Content vs Link Building | What matters the most in 2022?

Many SEO people wonder what matters the most for Google ranking in 2022, either quality content vs link building. And everyone has their point of view; some choose to create high-quality content, while others want high-quality link building. However, it will also depend on the website, demographic, and competition.

In this reading, we will debate which method would be better for your website in 2022, making good quality content vs. link building.


Why Content Matters?

You have probably listened to the phrase “Content is King.” Yes, it is correct. Subsequently, Google algorithms did not develop enough between low-quality and high-quality material. However, as time passed over, it became more intellectual. The websites penalized by the Google algorithm with low-quality content or not ranked in the Google search engine. Quality content will help your site rank higher on Google’s SERPs, making it simpler for potential buyers to locate your company.

Compared to other marketing methods, organic search is more effective in bringing relevant visitors to your website. It will provide more consistent results over time, in addition to a greater ROI in 2022. It makes no difference if your site is ranking without strong content. If users did not, please with the material you provided, they would leave. Hence, SEOs refer to an elevated bounce rate, catastrophic for any website.


Also Read: Product-agnostic content writing services | Insights


Build Quality Content for Google

The first page of Google search receives around 33% of all search traffic, while the second page receives 18% and the third page receives 11%. If your result appears on the top page of Google results, you will receive around 92 % of the traffic, whereas the second page receives just about 5%. How frequently do you go to the second page of search results while doing internet research?

Google and other search engines scan your material to comprehend better, organize, and prioritize it depending on user intent. Although it provides your material space in search rankings, these scanners hunt for evidence that your content is of high quality. In other words, the more reliable your content is, the higher you rank, and the more web traffic your company will likely receive.

Advertisement campaigns come to an end, but strong content grows in value over time. For example, approximately one out of every ten blog articles are compounding, implying that the post’s organic search traffic grows over time. Thus, despite accounting for only 10% of your blog posts, this content can produce up to 38% of your total traffic.

Different Types of Content

  • Your page’s content, navigational phrasing, categorization organization, and breadcrumbs.
  • Illustrations On the page
  • The backstory Videos
  • The content’s overall arrangement
  • In certain cases, you may make and market your goods. The content is your official product page, and it is link-worthy since it is yours and yours alone.

Why Link Building Matters?

It is a process of introducing your website’s links to some other site or asking the site owner to link your site. Then, it signals Google to take note of that specific site and decide whether it should rank on its search engine.

Google uses Links to establish the authority of a website and where it should appear on the search engine result page (SERP). In addition, SEOs and web development agencies frequently provide link building as a service.

A website needs links to rank in most circumstances, and obtaining these links without expertise and experience might be difficult. Making poor links might result in de-ranking your website.

Link earning, a similar strategy, is a smart way to gain Google’s confidence. As the name implies, you must earn the link. It does not imply that you must enter a competition or anything similar. Rather, you must place your anchor in the body of the content. Hence, it fits naturally, moreover resorting to keyword stuffing, which appears injected and non-contextual. It will hand no link equity onto your site if you have anchors or links inside your content that don’t belong there.

Let us give you an example.

Let’s say you’re looking for “WordPress development services.”

For example, James works for a company that specializes in WordPress development.

Here, naturally use the keyword.

Consider the case of a stuffed term.

For example, at the web development firm, Marie bakes cakes.

The sentences have no chance, and Google can identify this. If Google’s spam link algorithm discovers your site, it will punish you.

Building High Volume of Links

When it eliminates link-building strategies, web developers and SEO services build as many links as possible. Hence, it was the easiest way to rank a website in 2022. Therefore, they employed various strategies, such as blog comments, site-wide footer links, and link directory participation, to name a few.

The better website scores well in certain keywords and searches, the more links it has. However, times have changed. Over time, Google has evolved and become more intelligent. Its algorithm can detect spam and links of low quality.

If your marketing blog obtains a few links from other marketing blogs, it will not look weird. However, it will appear suspect if it receives a hundred links from unrelated blogs or websites with no history.

Building Quality Links

Backlinks are an evident factor; nevertheless, not all backlinks are equal. Spamming strategies can go a long way in the short term. However, they will hurt you in the long run. Never put quantity ahead of quality.

It would be quite simple for websites to deceive search engines. For instance, if it constructs hundreds of connections to irrelevant or spammy websites.

It was formerly a standard strategy. However, Google’s algorithm upgrades now penalize websites that do not adhere to its link-building guidelines.

A single link from a well-known, widely read news website, blog, or another high-quality resource might be worth as much as a hundred links from low-quality ones. If Google trusts the website from which you are connecting, it’ll trust the link you are linking to as well. So, the following link is essentially a stamp of approval from the editors.

Building hundreds of connections on irrelevant or spammy websites would simplify websites to rank in Google search engines. As previously said, this was an overall strategy a short time ago. But Google’s algorithm upgrades now penalize websites that engage in this activity.

Links from popular news websites, blogs, and other high-quality resources can be worth more than 100 links from other sources. In other words, if Google trusts the website from which you were connecting, it will trust the connection you made. Thus, following a link is effectively a stamp of approval from the editors.


How does Content vs Link Building help SEO?

The content writing services may improve SEO. Successful SEO copywriting is the production and dissemination of optimized content. If you have more material, you will rank higher for a greater number of keywords. Make a variety of pages and blogs with a variety of material. It provides your followers a cause to stay on your website longer. A longer time spent on your website indicates that the information is of excellent quality. It is also beneficial to SEO servicesProfessional content writers use by those who want to produce high-quality material regularly.

It’s all about Google algorithms when it comes to link building. It is how Google functions within its constraints. Search engines consider link development to be the most important aspect right now. Not just for Google but all search engines. Google, in particular, is continuously on the lookout for inbound hyperlinks, making it a must-do for every website. When your website has high-quality page links, it has a better probability of ranking.


What are the Pros and Cons of Content vs Link Building?


Pros and Cons of Content:

Content writing is the process of regularly producing and providing timely, relevant, and quality content to one’s database to influence their behavior without necessarily selling.

It’s not like the promotional marketing you may perform on the radio or the funny Facebook posts you might create. Content writing services are a powerful tool that can affect people‘s minds and behaviors without realizing them. However, it might also need a significant amount of people.

If you’ve been thinking about incorporating content marketing into your strategic marketing plan, here are three advantages and disadvantages to consider.


  • You are associating your name with instructive and relevant information. It demonstrates to your audience that you are an expert, professional, and knowledgeable. Furthermore, it gives them the confidence to take the next step with you.
  • It aids in search engine optimization.
  • It keeps customers interested when they can’t see you in person.


  •  It can be inconvenient.
  • Content writing is not one-and-done; it takes time.
  • Content writing is a long-tail strategy to lead creation; it does not happen overnight.

If you decide to pursue content writing services, it’s a good idea to disseminate it across various channels that, when combined, offer a unified experience.

Pros and Cons of Link Building.

Link’s Pros

  1. Increases the popularity of links
  2. Improves page rank 
  3. It makes it easier to obtain future connections
  4. Improves search engine rating
  5.  Increases website traffic
  6. Increases sales
  7. It makes business more popular
  8. Advertising at a low cost

Link’s Cons

  1. Chances of lower sales
  2. Time-consuming
  3. Requires the services of an SEO copywriter
  4. A low number of inbound connections PR lowers the website’s PR.

Conclusion – Content vs Link Building: What matters the most in 2022?

So, should we focus on building high-quality links or on producing high-quality content? Both have advantages in terms of ranking for 2022. However, to succeed in a challenging topic, you’ll need quality content and a lot of backlinks. So, the debate continues, what matters the most for Google ranking in 2022, either quality content vs link building. However, everyone has a right to their viewpoint and point of view.

It uses to transfer authority and provide a signal to Google about a website’s reliability. But, on the other hand, meet quality content writing services meet the purpose of consumers. Therefore, those who entered the search process were looking for a solution to their issue.

A simple solution to all of this is to create a ratio. If you’re a backlink builder, focus on building high-quality backlinks. Consequently, pay attention to quality content a little less. But if you are a professional content writer, work on putting the best content a user can find on Google. Furthermore, pay attention to building high-quality content a little more. We hope you get this comparison helpful! Thanks for reading. If you have any queries, just keep in touch with the best digital marketing agency for your requirements. Furthermore, get the Best SEO services with affordable SEO packages.