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Core Web Vitals: Google Page Experience update 2021

Core Web Vitals: Google Page Experience update 2021

Have you heard about the new Google Page Experience update?

If you haven’t, let us inform you.

Google is going to add Page Experience signals as a ranking factor starting from May 2021.

Well! You or your signed SEO Services should have known it by now and prepare for it!

Frankly speaking, it is not that new. Google announced it last year, May 2020, and it would have rolled out from May 2021. However, the news is that Google is delaying the time frame a little bit. Now, it may take around mid-June to august 2021 to launch the update gradually to completely for all, respectively.

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Now the question is:

Is your website ready to uphold the Google Page Experience update?

Hang around through the end of the post to know in detail what this update is, anyway?

The new thing is that Core Web Vitals will be getting added with the existing search signals as ranking factors.

It might be confusing. However, the step-by-step explanation will help understand it.

Let’s get started!

Here are three main things. “Page Experience Signal,” “Core Web Vitals,” “Existing UX-related Signals.”

Page Experience

In simple words, Page experience is the impression that a webpage has on the users. How the users think and feel (happy, satisfied, helpful, painful) and interact with a web page.

Therefore, Google being a perfect webmaster, has defined some factors based on users’ behavior to measure this page experience.

Previously, it has four metrics mentioned as the existing search signals, UX-related signals in this post.

However,

Currently, Core Web Vitals have been added to this criterion too. And this is precisely the Google Page Experience update for going to be implemented from mid-June 2021 instead of May.

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So, from now on, whenever you get to hear the word, you should remember:

Page Experience = UX-related Signals + Core Web Vitals

Okay. Now let’s focus on these two parameters one by one.

Existing UX-related Signals

These are the factors that Google is using for indexing and ranking of the websites/ web pages, and they include:

  • Mobile Friendliness
  • Safe Browsing
  • HTTPS Security
  • No Intrusive Interstitials

Core Web Vitals

The set of factors that explain the real-time experience of the users. Currently, the term “Core Web Vitals” is implying on three characteristics of a web page. (Your SEO Services should work on them if you haven’t already overhaul your site for Google rankings)

Loading

The given name of this metric is Largest Contentful Paint (LCP). In short, it is the page speed, which is how much time a webpage takes to load the main content. Ideal LCP falls around 2.5 seconds or less than that to provide a good user experience.

Interactivity

The given name of this metric is First Input Delay (FID). It will measure interactivity. That is the time between when you first interact (click on the website link/ button) and when the browser responds to your interaction. The ideal FID is to be less than 100 milliseconds.

Visual Stability

The given label of this factor is Cumulative Layout Shift (CLS), and it will evaluate the visual stability. In short, there should be no unexpected layout shifts; that is, the elements of the page/ content should not move when it loads. The ideal CLS score is said to be less than 0.1.

So this is the essential information you need to know about the Google Page Experience update.

seo

Rankings matters to almost all website owners, whether they own a knowledge base or an eCommerce website. From now onwards, the page experience signals will be influencing your rankings. Therefore,

Does your website still lack any of the web vital or lose the ranking due to any UX-related signal?

Set your sail today to find professional SEO Services and Website experts to level up the page experience throughout your website.

Google loves to evolve its services and algorithms to serve its users with the best user experience. Thus, add your website in the same assortment and get high SEO rankings. Breeze in around your core audience and get plenty of web traffic and leads.