In Google marketing, the details of your products, services, and brands in the form of ads appear on the Google websites and search engine result pages (SERPs). The ads calling Google Ads or also the Pay Per Click (PPC) ads pop up whenever the surfers search a query on the search bar.
Google manages the ads by displaying them right at the top of the result pages directed after searching for relevant content. For instance, if you are dealing with a traveling business, provide flight booking and accommodation facilities, and formulate an ad for Google marketing. Google will display your ad whenever a visitor searches for flights, hotel reservations, accommodations, etc. In this way, the person gets to know about your company and services. Or if that very person gets interested, he will definitely go for buying or ordering the service or product. This process is also referred as Search Engine Marketing.