How to use Instagram DM in social media marketing in 2021


How to use Instagram DM in social media marketing in 2021

Social media marketing is a vital dimension of business marketing strategies in 2021. There are some strategies to get noticed on social media. The most popular Social media marketing platforms include Facebook, Twitter, Instagram, LinkedIn, and Snapchat. Instagram, ranking third in the list, is underused for the features it offers. Now, why do I say that? It is mainly due to the application’s messaging system that allows you to reach the targeted audience directly via an unadulterated channel.


Hence, it is not that Instagram DM in social mediamarketing is new, but the features are not explored to its potential by the businesses.

Why include Instagram DM in marketing strategy?

Social media marketing secures a vital bit-part in marketing strategy for most brands. Now, customers can easily reach out to their favorite brand or give direct feedback. Responding to customers via Instagram Direct Messaging helps to build trustworthy and loyal customer relationships.

Instagram DM in social media marketing is of vital importance because it helps maintain quality customer care service. Moreover, if a customer reaches out to a brand with a complaint, it is always better to reach out to your customer through Instagram DM rather than upsetting your customer base.

Interacting with your customers directly will create your loyal customer base. Moreover, if you are a small business, you can interact with other influencers in your field. No doubt, collaborating with the other companies generate organic and unique leads and conversions.

How can I use Instagram DM in social media marketing?

To a surprise, Instagram DM accounts for more than 50% of the sales on Instagram. Hence, building a proper strategy for using Instagram DM in your social media marketing strategy proves to be a good practice to improve sales. Instagram DM features are simple and easy. Here is a brief overview for you to utilize the medium.

Welcome new followers

Whether Facebook, Twitter, or Instagram, welcoming new followers always imparts a sense of special and caring treatment from a brand. If you seek to boost your business with your followers, they deserve the special treatment, No?

Product/ services promotions

Instagram DM in social media is the best tool for announcing your upcoming products and services. Your fans love to be updated with their favorite brands from time to time. Further, it creates a sense in your customers that they are dealing with a dynamic business. 


DMs offering discounts are the most loved messages by your customers. Happier the customers more will be the business growth.

Contests and giveaways

The last tip in our bucket list is utilizing the Instagram DM to conduct contests and give away prizes is one of the best practices for social media marketing. You can announce a contest with guidelines via Instagram story or newsfeed and follow it up in the DM. Such activities also help build trust and mark the brand as reliable.

However, using SMM platforms for marketing may become difficult because you will have to DM such a large number of followers individually. Well, don’t you worry, you can hire a social media marketing company for their best services. Otherwise, there are tools available that help you do the task, such as the Instagram Auto DM.