Looking to improve your PPC campaign ROI?

Looking to improve your PPC campaign ROI?

PPC (Pay-Per-Click) sure is one of the best techniques in this digital era to produce instant leads and conversions. Eventually, it drives the business to success path. However, this is not the case for all businesses. Sometimes, despite putting a lot of effort and fortune, the PPC Marketing results aren’t a great catch. That is why today, we will walk you through the handy tips to improve your PPC campaign ROI.


ROI is the abbreviation of the Return On Investment. If your PPC Ads produce excellent conversions and sales, it means your campaigns have a good ROI.

Let’s check out the ways that can help you secure a favorable ROI.

Insert Ad Extensions to your Ad Copies

Ad copy has a significant role in generating good results. Thus, whichever niche ad you opt to publish, focus on increasing its user experience. One of the techniques is to add ad extensions (extra information).

Some useful ad extensions are

  • Sitelink Extensions
  • Call Extensions
  • Message Extensions
  • Location Extensions
  • Price Extensions
  • Advertiser Rating Extensions
  • App Extensions

For instance, the ad visitor can easily click the links, message, or call you to know more about the products/ services, etc. In short, using the above details increases the engagement level of the ads. The ad visitors get to know valuable information that triggers their purchasing decisions, making it a perfect way to improve your PPC campaign ROI.


Negative keywords

Keywords (when searched by the searches) are the terms that trigger your ad appears in the search results. In a similar fashion, Negative keywords, specifically, are the words for which you do not want your ad to appear in front of the searchers. Defining these negative matches help uplift the overall health of the PPC Marketing campaigns.

Wondering how?

  • Only interested visitors: you can dodge undesired traffic.
  • Reduce the campaign budget: When there will be less yet qualified clicks on the ads, you will pay less, and the chances of conversions are high.

Sounds interesting! 

Monitor your Ads Performance

Besides the above, knowing what you are gaining and where you are lacking is necessary to improve your PPC campaign ROI. Therefore, track the PPC Marketing metrics. It dramatically helps sort out the problems and devising result-oriented strategies.

Famous stats include:

  • Impression
  • Click-through Rate
  • Cost Per Click
  • Conversions Rate
  • Cost Per Conversion, etc.

When you monitor the above, you will realize what and where the ads and the campaigns need modification. 

Keep an eye on the time

Like the negative keywords, there is another way to broaden or narrow down your ad’s reach. What we mean is that you have to keep track of the time. When it comes to Google Ads, you are the boss when and where, and whom your ads appear to.

You can adjust the timing to days in a week, specific times in a day, a whole week, holidays, seasons, etc. Thus, to bring out the best ROI from the campaigns, make your ads display when your target audience is online. Eventually, you will be able to maximize the conversion rate bringing profits on your investment.

Make your spent fortune worth it and immediate advantages by opting to improve your PPC campaign ROI.