Your marketing aims will depend on reaching out to your different audiences with either SEM and SMM.
Accounting companies that require local business and are not in a rush use SEO strategy in the long run. New companies trying to build themselves fast may find PPC ads to get more critical results. Businesses that want better results in the short and long run would do their best balancing SEO and SEM. At the same time, SMM will support you in using the methods that are right for you.
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