Vissroy Snack Shop
Developed Vissroy Smoke Shop’s brand and online store via Shopify, enhancing local discoverability with GMB optimization.
- E-commerce, Shopify
- Shopify
Description:
Navicosoft propelled “Vissroy,” a pioneering Australian eCommerce venture specializing in lollies, snacks, and smoke shop items, to digital success. Through bespoke Shopify development, user-centric UX/UI design, and a strategic digital marketing plan, we tailored our services to boost Vissroy’s online visibility and sales. Our comprehensive approach included customized content, SEO, and Google Ads management, ensuring Vissroy’s seamless transition from a startup to a competitive player in the online marketplace.
Challenge:
Vissroy faced the daunting task of establishing a digital presence from the ground up in the crowded Australian eCommerce landscape. With no initial online platform, traffic, or local search visibility, their challenge was twofold: launching a new eCommerce store and making it known to potential customers. The absence of an online footprint meant starting from zero in a market where being seen is everything. Vissroy needed a robust digital strategy to introduce their brand, generate traffic, and compete effectively in Melbourne and beyond for their niche products.
Solution:
Navicosoft crafted a solution tailored to Vissroy’s unique needs, starting with a custom Shopify site featuring engaging UX/UI design and unique aesthetics that align with the business niche and SEO-optimized content. We developed a comprehensive digital marketing strategy encompassing SEO and Australian local optimization, focusing on keyword strategy to boost Vissroy’s visibility. Incorporating customized logo design, graphic and motion designs, and effective product descriptions, we ensured a consistent and appealing brand presence. The inclusion of an online payment method streamlined the customer purchasing journey, enhancing user experience.
Impact:
| The strategic overhaul delivered remarkable results within just two months: | |
|---|---|
| Search Visibility: | From nonexistent to a 3.3% average position in search results. |
| Traffic Increase: | Escalated from zero to over 2k+ visitors. |
| Brand Impressions: | Jumped from 0 to 13.8K, broadening brand awareness. |
| Keyword Ranking: | Achieved top 5 local rankings for targeted keywords, such as “Snacks Shop in Roxburgh”, and ranked the website in the top position. |
| Digital Presence: | Established Vissroy as a significant contender in the Australian eCommerce sector for lollies, snacks, and smokes. |
| SEO Achievement: | Keywords ranked from scratch to top 5 positions locally. |
| Conversion Growth: | Saw a 134% increase in ROI, evidencing improved conversion rates. |
These metrics signify not just growth but a foundational shift for Vissroy, marking its ascent in the digital realm. With Navicosoft’s partnership, Vissroy transformed from a startup to a thriving online destination poised for ongoing success and expansion.
