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What are Logo variations, and how they work?

What are Logo variations, and how they work?

Why your brand needs Logo variations?

Every business needs branding and recognition. Admittedly Logo Design by a Logo Design Company is the best way to portray your brand. Also, to create a distinct identity from the rest of the industry. Therefore, building your brand awareness on every digital and non-digital platform is a must in this digitalized era.

For instance, the platforms can be websites, social media profiles, banners, traditional media, email signatures. Similarly, the Business Stationery Design like business cards, letterheads, brochures, calendars, presentation folders, etc.

So do you think that you can use one Logo on all of the above platforms?

Definitely not!

Simply, it’s because sometimes your Logo doesn’t even fit, or the colors disperse, or the fonts get unnoticeable.

What’s the solution to this issue?

Make your Logo Design adaptable.

It means you will need a logo that adjusts everywhere you need to represent your business or brand. Therefore, the first thing you can do is to ask your Logo Design Company to get you a custom brand logo significantly small and adaptable. However, you surely want a trendy logo, matching well with your business story. Or any one of the following:

  • Emblem Logo
  • Pictorial Mark
  • Abstract Mark
  • Mascot Logo
  • Combination Mark

Then, you will have to go for variations in Logo.

The latter sounds pretty reasonable.

Therefore, let’s get to know about it a little bit.

What are Logo Variations?

Variation is typically the alternation and modifications in a Logo Design. More specifically, the revision can be in size, look colors, text, fonts of your primary Logo that you often use or regard as the original.

  • Horizontal
  • Vertical
  • One-colored Logo
  • Icon
  • Wordmark
  • Initials

It’s all about the creativity that how you can maintain the logo attractiveness yet make it suitable for your use. For instance, the Logo Design Company to create variations will be

  • Changing the horizontal Logo to vertical, or vice versa
  • Changing the color to all white or all black
  • Also, removing the text and using the icon only
  • Taking off the geometric shapes and using the initials only

Use variations for your brand!

It’s not just about fitting the Logo to different printing and posting scenarios. Instead, the variations efficiently add versatility and cohesiveness to the brand.

Thereby, many businesses following its benefits have and utilize different Logo variations.

What are you waiting for?

Get multiple variations for your Logo from an outstanding Logo Design Company and add versatility to your business with every digital case.


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