Use of Anchor Text in SEO services | what is Anchor text
Use of Anchor Text in SEO services | what is Anchor text
Anchor Text in SEO services holds a very significant position as it counts among the most critical factors playing their role in ranking your website on the Search Engine Results Page (SERPs). If you have some basic knowledge of Search Engine Optimization, you must know link building. Link building refers to hyperlink the text in your website content or blog. Link building makes the web crawlers rating your blog as valid and quality content and rank it higher on the SERPs.
What is Anchor Text?
Now, here comes the anchor text. It is the clickable text in the content different in color from the other text on the page. Previously, people overused the anchor text in SEO services for better ranking. Now, Google has identified this, and now the web crawlers notice the links but the anchor text. Anchor text must be relevant to the hyperlink. Never stuff your content with keywords as anchor text because Google identifies it as over-optimization. Therefore, SEO services realize incorporating the anchor text into the text a bit competing.
By now, you must have realized that there is no word like simple in the Google algorithm. Hence, anchor text in SEO service is not simple either. There are different types of anchor texts that Google identifies. First of all, generic anchor text refers to the generic words that are not related to the content; however, they are more likely the referencing keywords such as click here, more info, read more, this page, this blog, etc.
Types of Anchor Text in SEO Services
Here, we mention some of the Anchor texts used in SEO services such as follows:
Branded Anchor text
As the title indicates, these anchor texts may include public figures related to your brand.
Exact Match Link Text
Using such type of anchor texts is the real shot because here, the SEO experts incorporate the exact keyword of the page being linked.
Partial Match Words
Using partial match words as an anchor text is relatively easy because, with these types of anchor texts, you can use other generic or random words with your key phrase.
Related Anchor text
Such type of anchor text in SEO services is a bit tricky as it does not include any part of your key phrase; rather, it is just related to the key phrase.
Brand & Keyword Anchor
Now, this is the coolest anchor text, which includes your brand name with your key phrase.
