Some characteristics of the mobile-friendly website are
• Technically more advanced website than the normal ones.
• It is a responsive website.
• Reformat automatically according to the display of the device even it’s a LCD screen or a cell phone.
• Reformatting includes all content text, navigation buttons, and optimized images.
• Correctly displayed on smartphone devices (Android, IOS, i.e., iPhone and Windows) and portable gadgets (tablets, iPad, PDAs).