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Since the launch of Facebook in 2004, the company’s strategy is evident to buy the potential rivals before they hit it such as Messenger, Instagram, Oculus, etc. Similarly, Facebook owned WhatsApp in 2014 for $19 billion and by 2015, it was known to be the largest messaging app having 2 billion worldwide users by 2020.
Facebook was launched as a social media platform but soon it made its way to social media marketing. Now, Facebook has become a favorite platform for any digital marketing agency for its features like, business pages, sponsored & Classic Ads and stories, and much more.
So what has changed now?
As far as, WhatsApp is owned by Facebook, the recent privacy surge is nothing new. Facebook has a long list of privacy lapses. The most agreed upon opinion about this privacy update is because Facebook tends to integrate all the Apps it owns and make it a perfect digital marketing hub. It seems to be the first approach of a social media marketing company. The five icons on the bottom of Facebook page is the evidence.
This update is most likely to facilitate a digital marketing agency with the better insights to the customer’s data. You must have seen the option of adding WhatsApp button to Facebook pages. This is it! The automatically collected information by WhatsApp includes time, frequency, duration, log files.