Boost your website’s traffic via diversified Search Engine Optimization types


Boost your website’s traffic via diversified Search Engine Optimization types

Search Engine Optimization is the process of enhancing the potential ranking of a website on the Search Engine Result Page.

Search Engine Optimization

Search Engine Optimization abbreviated as SEO, is the procedure of gaining a spot on the search engine result page (SERP) and making a website visible online and generate more business as a result.

Various parameters altogether serve in mounting the ranking of a website. These parameters are known as the types of SEO or Organic SEO in digital marketing.

In general, SEO has two types

  • On-Page SEO
  • Off-Page SEO

But on the broader scale, these main types are further categorized, for instance, Technical SEO, Voice SEO, Local SEO. But in short, all these types serve to boost the website.

On-Page SEO

This Search Engine Optimization is done to foster a better view of a website, its content, and distinguish your web page from your competitors and make it comprehendible to draw attention and increase the click rate on a website.

The sections included in this category are those that a visitor gets to sight when he visits the website, i.e., Text, Images, and Code. Features related are keywords, page title, meta description, headers and the page content, and graphics.

HTML tags, Called H1, and H2, i.e., Headings are optimized to boost the ranking and provide an ordered naming system for pages that fall under one category.

Technical SEO comprised of an analysis of the technical features of a website and those factors are Website speed (as Google prefers the sites that loaded faster), code efficiency (that deals with the loading time of a website and should be less but efficient), mobile response (also called Mobile SEO and includes the process of making a website responsive and adaptive with any mobile and portable device), SSL/HTTPS (To get a secure website as Google prefers the site that is secured).


Local SEO is also known as location-targeted SEO, and it helps to rank the website in local directories. It deals with the ranking of a website representing local businesses, only like restaurants, plumbers, stuff repairing shops, etc.

Voice SEO is a newly developed technique between the past decade to improve the voice search ranking as the trend of searching via voice has increased. People prefer to speak instead of typing. 

Off-Page SEO

Features included in the Off-page SEO are:

  • Backlinking is the core part of Google ranking algorithms. Deals with building links from trusted websites and is like the more, the better portray domain authority of the targeted site. Quality of the backlinks is vital because they are “votes of trust.”
  • Blogging increases the number of visitations on a website.
  • Social media marketing is done to promote brand awareness and credibility of the business.

Important information to share

The genuine tools and techniques or the rules that Google has set for Search Engine Optimization are followed to draw the traffic and rank the website, often referred to as White Hat SEO.

On the other hand, the foul strategies, and exploitation of algorithms of the search engines to get the quick and hasty ranking, that is against the regulations fall under the name of Black Hat SEO. It includes link spamming, hidden text and links, keyword stuffing, and cloaking.