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5 Best Content Marketing Agencies in Australia: 2022 Review

Feb 15,2022

Have you looked everywhere for quality-driven content marketing agencies in Australia to grow your business in 2022? Read this article to find the perfect one. We bring you the top five content marketing agencies in Australia, straight from the streets of Melbourne and Sydney. In addition, what to expect from the best content marketing agency in Australia, based on compelling characteristics.

Table of Content

Top 5 Content Marketing Agencies in Australia

1. Navicosoft
2. Brafton
3. Editor Group
4. Civic Web Media
5. Avion Agency

Characteristics that Make the Best Content Marketing Agency in Australia

Factor No. 1: A Consistent Team of Content Creators
Factor No. 2: Access to Publishers and Influencers
Factor No. 3: Specialized Industry Knowledge
Factor No. 4: Analysis and measurement of content

Top 5 Content Marketing Agencies in Australia

Please find the best content marketing agencies in Australia and their areas of expertise in content creation. Hence, agencies in the list below can create, manage, and promote content for your company.

1. Navicosoft

Navicosoft is a website content writing & marketing agency in Melbourne, Australia. They cut thru the confusion to deliver content that matters. Either you want SEO blog posts, SEO website copywriting, thought-leadership articles, social media posts, or SEO link-building. Hence, you determine that, your audience, and your goal. They don’t just churn out content marketing across all platforms and hope that some of it will land. Instead, they figure out what content marketing strategy will work best for your company. Consequently, how to get in front of your ideal audience and how to connect with them most effectively.

Content Marketing Agencies in Australia

Their expertise lies in determining what will provide you with the highest ROI and then assembling the right team and resources to make it happen. They are a group of digital media experts, content strategists, graphic designers, web developers, and social media experts. Furthermore, they want to speak with you and learn everything they can do for your company. Your company has an operation, a big idea, and real people working behind the scenes. They can assist you in guiding the complex world of digital marketing. Consequently, they can secure the required results and develop a strong relationship with your company.

2. Brafton

Brafton is a bunch of geniuses getting their hands on some killer marketing data. They are content providers with offices in the United States, Australia, and the United Kingdom. Consequently, they take pride in their data-driven content marketing strategies.
They invented the Search Performance Brief. It is a method for creating content that takes advantage of over a dozen metrics and signals to increase the likelihood of ranking in search. Every 24 months, Brafton’s content marketing techniques have resulted in a 6-fold increase in traffic. These outcomes have achieved the most accurate and complete content on the internet.

3. Editor Group

Editor Group employs a team of full-time specialized business writers and editors in Australia, Singapore, and the USA.
They assist the world’s leading organizations in developing well-written content. Hence, they craft copy to transform corporate communications and support content marketing schedules. Their ability with content marketing has based on an understanding of businesses and industries. They help clients with every step of their content marketing strategies. They provide a variety of content formats such as blogs, magazines, media releases, case studies. Furthermore, they offer EDMs, newsletters, reports, and website content writing services.
They also assist organizations regularly with creating style guides and content calendars. They have a verified track record of providing exceptional services.

4. Civic Web Media

They are the first specialist content marketing agency in Newcastle, Australia. It had founded by a team that combines experience with successful online marketing campaigns.
Civic Web Media, founded in 2015, aims to help local businesses get more out of the internet. They base everything on well-written content, with web copy, blog writing, and newsletter creation as their core services. Those who want a little more also provide SEO strategies and website setup.

5. Avion Agency

Avion Agency is a website content writing & marketing agency in Melbourne, Australia. They specialize in the finance, technology, health, and education industries. Furthermore, they provide complicated initiatives with content marketing strategies and website copy. From stakeholder consultations to execution, they collaborate with clients to make the best content. No digital transformation is too difficult for them to handle. They confidently produce brilliant yet straightforward results.

Characteristics that Make the Best Content Marketing Agency in Australia

The success of your content marketing is dependent on many factors. However, Australia’s best content marketing agencies will provide all of these factors. Furthermore, they have the necessary expertise to offer a successful content marketing campaign.

Factor No. 1: A Consistent Team of Content Creators

The best content marketing agencies will have a team of consistent and regular writers. Regular writers are adept in writing, grammar, logical character, and storytelling. These writers can entice your readers by creating content that directs them toward a specific goal or objective that you have in mind.
Hence, these writers don’t require a lot of supervision and can, to some extent, figure things out on their own. They’re dependable and can match your brand’s voice.

In contrast, content mills create filler content that is poor and primarily written for search engines. Therefore, when you contact a content marketing company, you should ask them about their business practices.
1. How many content writers do you have on your team?
2. Do they work for themselves? Do you use a combination of the two?
3. How many of your writers are full-time employees? Part-time?
4. How do you manage your writing team?
5. How many years of experience does your intermediate writer have on your team?

When you ask these questions to content marketing agencies, please pay close attention to their responses. Then, examine the situation for any inconsistencies or red flags. Hence, if you notice any red flags, bring them up right away and ask for an explanation.

Factor No. 2: Access to Publishers and Influencers

According to the founder of Social Triggers, you should spend 20% of your time creating content and 80% of your time promoting it. So, if you are going to spend a lot of time creating great content, you should spend 4x as much time promoting it.
Subsequently, you want to ensure that the content you’ve created has seen by your target audience, who needs to see it.
Therefore, when you hire a content marketing agency, they should already have a list of influencers and publishers in their contact list. They should also have connections with the right people, so they can be reasonably confident in their ability to drive traffic to your content.

Factor No. 3: Specialized Industry Knowledge

Your best content marketing agency would have extensive experience in your industry in an ideal world. But, despite this, you’ll want to make sure that the content marketing agency you choose can write authoritatively about the critical topics to your business.
Hence, these criteria are more important for your business as the content becomes more specialized.
Although, specialized experience has required in healthcare, engineering, and finance. Therefore, it is wrong to expect an inexperienced company to write authoritatively about a technical topic. The more specialized your company, the more critical it has a specialist on hand.

Factor No. 4: Analysis and measurement of content

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.You’ll need to see the numbers, which your content marketing agency should be able to provide you with in detail. In addition, they should provide you with data outlining your performance. Furthermore, it includes KPIs, metrics, and sentiment surrounding your content.
Subsequently, you must be able to respond to the following questions:
1. Does this content help us get closer to our campaign objectives?
2. Does this piece of content (for example, a blog post, eBook, or infographic) result in a conversion?
3. How deeply do people delve into your content?
4. Where are we losing customers in our flywheel?
5. What should we change/optimize to increase conversion rates?
6. Where are we missing out on content marketing opportunities?

Creating content isn’t sufficient. The website content writing & marketing agency Melbourne you select should provide you with actionable data. Hence, the data you require to create good content for your company.

Conclusion

Hence, you have the business knowledge, and we have the best content marketing agencies in Australia. In 2022, it’s time to position yourself as a thought leader and choose the best content marketing agency. In addition, incorporating interactive content into your content marketing strategy can skyrocket your results!
Comment down if we have missed any of your favorite website content writing & marketing agency Melbourne, or you can tap to get help from experts.

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